Compare every city on the same set of numbers.
A dozen events across a dozen markets only mean something if they are measured identically. Best Guests builds every regional report the same way, so the comparison is about the cities rather than about who filled in the spreadsheet.
Twelve markets, one method.
Regional events get reported by whoever ran them, in whatever format they had time for. Roll that up and the differences between markets are mostly differences in reporting.
Measure every city the same way and the roll-up becomes a decision about where to spend next quarter.
What a calendar of regional events gives you
Read across markets rather than one city at a time.
Every market, same report
Identical fields and the same calculation for a 40-person dinner and a 900-person activation.
Local audiences, kept
A guest record per city, so the second event in a market is easier to fill than the first.
Formats compared
Which event types earn their budget, separated from which cities happen to be big.
Which city earned its budget.
Four markets on one axis answers the question a quarterly plan actually turns on, and it does it without a spreadsheet reconciliation exercise first.
Because every report is built identically, the comparison is about the markets rather than about who measured them.
Frequently asked questions
Can I compare events of different sizes?
Yes, and that is the point of measuring them identically. Attendance, earned media and repeat rate are calculated the same way at any scale, so a small dinner and a large activation sit on the same axis.
Can regional teams run it themselves?
They can. Each market can own its own project and import its own guest lists, while the account above them reads across all of it.
Does it handle several events in one week?
It does. Events are separate records even when they overlap, and a guest who attends two of them in a week is still one person in the audience record.
Other teams that run events
The product is the same. What changes is the question you are being asked.
Experiential agencies
Agencies get judged on the recap. This is the data that makes one defensible.
Read moreBrand marketing teams
The hardest question about an event is asked weeks later, by someone who was not there.
Read moreVenues and hospitality
Venues run the most events and keep the least data about who was there.
Read morePut two markets side by side
Book a demo with guest lists from two cities and compare them on one axis.