Build an event audience you can invite back.
A guest list is worth more the second time you use it. Every event adds to one audience record you can filter, invite from and report on, which is what makes the next event easier to fill.
Filter the room, then invite it.
Every event adds to one record of the people who show up, post and bring others. Define an audience inside it the way you would build a segment.
Posted at two or more events, based in Philadelphia, between 10K and 100K followers. Sixty-four people, ready to invite.
What teams do with it
The same record, read three different ways.
Invite the proven
Fill the front half of the room with people who came last time and posted about it afterwards.
Spot the regulars
The people at every event who never post are worth knowing for entirely different reasons.
Report on growth
Audience size and repeat rate across a whole calendar, not one event report at a time.
The tenth event is easier than the first.
Run events without a record and each one starts from a blank page. With one, the audience is the thing that compounds.
The returning column is the one worth watching. It is the difference between building something and running events.
Frequently asked questions
What counts as a repeat guest?
Someone resolved to the same person at more than one of your events. Because matching happens per person rather than per list, a guest who books under a work email in March and a personal one in June is still one guest.
Can I export an audience?
Yes, on every plan including the free one. Build the segment, export it, and use it wherever your invitations actually go out.
Who owns the data?
You do. It is your guest list, enriched and kept in one place. Nothing here is resold or pooled with another customer.
The rest of it
Each capability starts from the same import and is worth more because of the others.
Guest list enrichment
A name and an email is not an audience. Enrichment is the step that makes every number after it mean something.
Read moreEvent performance
The main thing the product is for. One report that says what the event produced and how it compares to the last one.
Read moreContent capture
Attendees post. Finding all of it by hand is the job nobody has time for, and the reason earned media goes unreported.
Read moreTurn the events you already ran into one audience
Book a demo with a few old guest lists and see the record they build together.