Earned media measurement without the screenshot hunt.
Attendees post, and finding all of it by hand is the job nobody has time for. It is also the reason earned media goes unreported on activations that produced plenty of it.
Everything they posted, in one place.
Guests post, and that is most of the point of a live moment. Best Guests collects what they published about your event into a single wall of content.
Stories, posts and reels, gathered while they are still live rather than screenshotted by whoever remembered.
How the content gets found
Public posts on Instagram, TikTok, X and LinkedIn, matched back to the people on your list.
Search the networks
Tags, locations and mentions for the event, across the four platforms guests actually publish on.
Match to guests
Each piece is joined to the person on your guest list who published it, using the handles enrichment already resolved.
Total the reach
Impressions and engagement add up into the earned media figure on the event report, traceable to individual posts.
Every post, tied to a guest.
A post on its own is a screenshot. Tied to someone who was in the room, it becomes a measurement: who reached whom, from an event you paid for.
It also tells you who your best guests are. The people who post most and reach furthest are the ones to invite first next time.
Frequently asked questions
Which networks does it search?
Public posts on Instagram, TikTok, X and LinkedIn, which is where event guests actually publish. Stories, posts and reels all count toward the event they belong to.
Does it need guests to tag the brand?
A tag or a location makes a post easy to find, but capture also works from the enriched guest list, so it can look at what the people who were in the room published around the time of the event. That is where most untagged content lives.
How is this different from a creator tool?
A creator platform helps you find people to hire before an event. This measures the people who were already your guests after it, and any paid creators you did book show up here alongside everyone else who posted.
The rest of it
Each capability starts from the same import and is worth more because of the others.
Guest list enrichment
A name and an email is not an audience. Enrichment is the step that makes every number after it mean something.
Read moreEvent performance
The main thing the product is for. One report that says what the event produced and how it compares to the last one.
Read moreGuest network
A guest list is worth more the second time you use it. Every event adds to one audience record, which is what makes the next one easier to fill.
Read moreFind the content you never saw
Book a demo and see the posts your last event actually produced, guest by guest.