Event performance measurement you can defend in a review.
The main thing the product is for. One report per event that says what the activation produced, how it compares to the last one, and whether it hit the goals you set going in.
One report per event, built the same way.
Attendance, engagement, earned media and repeat guests, read against the goals you set going in. One page, produced the same way every time.
It arrives finished. Nobody spends the week after an event assembling it by hand.
What every report leads with
Three numbers, defined the same way each time, so nobody has to ask what they count.
Attendance, resolved
Not a headcount at the door. The guest list matched to real people, with the roles and cities that were in the room.
Earned media value
Every post found for the event, its reach and engagement, and a value modelled from them at visible media rates.
Repeat guests
How much of the room had been to one of your events before, and how much of it was new.
The number matters less than the trend.
One event’s earned media value is hard to act on. Four of them on the same axis is a decision about what to run next.
Because every report is built identically, the comparison is about the events rather than about who measured them.
Frequently asked questions
How is earned media value calculated?
From the content found for the event: the reach of each post, the engagement on it, and the audience size of the guest who published it, priced at media rates. The rate is visible on the report rather than buried in a methodology page.
Can I compare two events that ran differently?
That is the point of building every report the same way. A 60-person dinner and a 2,000-person activation are measured with the same fields and the same calculation, so the comparison is about the events rather than about how each one was measured.
Where do the goals come from?
You set them per event, and the report reads against them. A number with a target beside it answers the question in the room; the same number on its own leaves the person reading it to interpret.
The rest of it
Each capability starts from the same import and is worth more because of the others.
Guest list enrichment
A name and an email is not an audience. Enrichment is the step that makes every number after it mean something.
Read moreContent capture
Attendees post. Finding all of it by hand is the job nobody has time for, and the reason earned media goes unreported.
Read moreGuest network
A guest list is worth more the second time you use it. Every event adds to one audience record, which is what makes the next one easier to fill.
Read moreGet the report for an event you already ran
Book a demo with a past guest list and see the numbers it comes back with.